We learned the basics of distillation with some help from Google. Utilizing eBay, we sourced a legally dubious contraption of a still which consisted of a repurposed beer keg welded to some high school lab equipment. Over the months, we researched, joined online forums, made some distiller friends, tweaked, and ultimately perfected our vodka. That is until our father, having recently binged Breaking Bad, stumbled upon our makeshift operation, accused us of making you know what, and unceremoniously kicked us out of the house.
Fortunately, we had learned enough to land a distilling fellowship at Michigan State University. That was quickly followed by a consulting gig with a famous Vodka brand in Poland. Armed with more knowledge, experience, and credibility, we returned stateside ready to fine tune our business plan and begin the process of launching our new company. Our goal was simple: to make the highest quality craft vodka in America. When it came time to pick a name, it was so obvious, it came to us immediately.
Actually, we changed the name like 6 times and annoyed the shit out of our friends and family with survey monkey emails, but when we eventually got to Stateside, we liked it sort of immediately.